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How interested are you in knowing what Arpita Khan's new love-nest look like?

Journalism lessons 101: Media works in the public interest. News is something which is relatively significant to all of us. Apart from being an industry, journalism is also a social responsibility.

Now let’s put everything away and answer a simple question, “How interested are you in knowing what Arpita Khan's new love-nest look like?”

Picture strictly used for Thumbnail Purposes 

What is sad here is that, many of us wouldn’t actually mind clicking on the link that leads to one Twitter picture, broadly circulated as their ‘love-nest’.

I am sure hundreds of likeminded like us would agree upon the fact that such news serves no public interest, but rather exploits to public curiosity.

Social Media parasites would agree to the fact that our current breed of Indian websites are so very inspired by Daily Mail UK that they exactly copy (read: reproduce using copy left)  their stories and publish it in India.

I certainly don’t understand how news story titledVideo of headmaster'giving oral sex to teacher' during school goes viral’, relevant to Indian audiences, particularly because this happened in Slovenia.

Indian web space is certainly on a mission to replicate the tabloid media scenario that exits in the west, particularly United Kingdom. Some stuff they share are actually interesting and the popularity of Daily Mail might not be that large in certain parts of India, hence there is logic of it re-posting.

But what’s the logic of sharing everything they publish, which includes the example cited above.

On the other hand, India already had a healthy Page 3 journalism industry. Dedicated magazines like Film Fare and Star Dust has always been there whenever we wanted to read gossip related to our favourite stars (Read: Bollywood stars).

But the dynamics seems to have shifted a little bit now as we see leading news websites sharing stories which they usually did not. The Entertainment Industry and the Sports Industry (Read: Cricket Industry) arguably runs on its fans and their fandom and hence reporting their stories do come under the ambit of ‘public interest’. But how far will you stretch in the name of public interest?

The patch up of SRK and Salman Khan was news, understandable, and this happened at the occasion of Salman’s sister’s wedding and hence both the news got covered. But why do media houses stretch the news so far that after almost a week of the marriage you do a story on how the newlywed couple’s home looks like?
Probably the concerns listed are little too idealistic to even survive the competitive market. Experts would say that anyone who joins the industry would probably adjust himself/herself into doing such stories because that is what is exactly demanded of you.

55 shares in 30 minutes, I guess that’s what writers die for in this age of Journalism and this surely makes a lot is sad. 
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  • Wednesday, November 26, 2014
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